Tenways Technovation EU, headquartered in Amsterdam, has officially launched its UK branch, Tenways Sport UK, marking a significant milestone in its international expansion. This move comes as part of Tenways’ strategic plan to strengthen its presence in the UK and enhance its dealer and service centre network.
With the opening of Tenways Sport UK, the company is set to collaborate more closely with UK retailers and service providers. This local presence will facilitate the distribution of Tenways’ award-winning e-bikes, spare parts, and servicing support, made possible through a partnership with a UK-based warehouse and logistics provider.
Local Leadership Appointments
In conjunction with the launch, Tenways has appointed Greg Vanner as Country Manager for the UK and Ireland. Vanner expressed his enthusiasm about joining the company, noting, “I’m thrilled to be part of Tenways. Having followed their journey since 2021, I’m impressed by their vertically integrated manufacturing and supply chain capabilities. With a new local warehouse and logistics setup, Tenways is poised for a successful future in the UK and Ireland.”
Strengthening the UK Presence
To further bolster its UK operations, Tenways has also brought David Anning on board as UK Account Executive. Anning is eager to contribute to Tenways’ growth, stating, “Joining Tenways is a proud moment for me. The brand’s combination of aesthetically appealing, award-winning products and a dedicated global team makes it uniquely positioned in the UK market. I value Tenways’ commitment to identity, innovation, and consistency—principles that are central to our mission.”
Innovative E-Bikes for Urban Riders
Tenways is renowned for its portfolio of belt-driven e-bikes designed for city and hybrid riders. The company’s focus on simplicity and lightweight design reflects its commitment to offering practical, stylish, and efficient transportation solutions. The launch of Tenways Sport UK signals a new era for the brand as it enhances its reach and impact within the UK market.
By establishing a local operational base and expanding its dealer network, Tenways aims to bring its cutting-edge e-bike technology and exceptional service to a broader audience in the UK and Ireland.
